GEM Business Consultants was formed in March 2004 by two highly experienced marketers who had previously worked together for 5 years and had been board members of the south of England's most successful integrated agency, the Lawton Group. Having enjoyed and been particularly successful in developing agencies and specifically new business, they decided to offer their skills and experience to agencies wishing to add weight and impetus to their business development efforts, in doing so delivering powerful support without a permanent overhead. The principals are supported as required by a range of specialist consultants and some of the best business to business telemarketers specialising in marketing services. The combined effect is a new business 'dream-team' capable of bolstering any agency's development efforts across the board, from pitching to appointment making.