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Back on track: helping a b2b specialist broaden its appeal |
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Our client, a specialist b2b marcomms agency was established 18 years ago and had established a reputation as an electronics specialist, with clients in the UK, Europe and the US.
However, a downturn in the US and European electronics industry and with more manufacturing moving to the Far East put both clients and the agency under pressure. The agency wanted to broaden its appeal and its client base.
GEM were brought in to appraise the situation and make recommendations on how to reposition the business and put in place practical steps to win new clients.
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